Market Research, Sales And Marketing

Market Research

Question: What sub-set of a set of data is covered by the 'box' element of a box-and-whisker diagram (or 'box plot')?
A
The first and second quartiles

B
The second and third quartiles

C
The third and fourth quartiles

D
The first and fourth quartiles

Note: Not available
1. Report
Question: What is the name given to the effect whereby people carry out an activity differently if the management is taking an interest in or monitoring them?
A
Eddington effect

B
Fowlds effect

C
Hawthorne effect

D
Norton effect

Note: Not available
1. Report
Question: Market research can be used to characterize a particular market. Which of the following characterizes a 'perfect' market?
A
High barriers to entry, many sellers

B
High barriers to entry, few sellers

C
Low barriers to entry, few sellers

D
Low barriers to entry, many sellers

Note: Not available
1. Report
Question: Which of the following statements is/are true? i)The data on which secondary market research is based is unlikely to be tailored precisely to the requirements of the task. ii)Secondary market research tends to be more expensive than primary research.
A
Both (i) and (ii) are true.

B
Only (i) is true.

C
Only (ii) is true.

D
Neither is true.

Note: Not available
1. Report
Question: What does it mean to say that a test is "significant at the 2% level"?
A
That 2% of the respondents agreed with the assertion.

B
That 98% of the respondents agreed with the assertion.

C
That 52% of the respondents agreed with the assertion.

D
That there is a 2% chance of a false-positive result.

Note: Not available
1. Report
Question: Forecasting is made difficult by the fact that tiny initial variations can have significant long-term effects. What is this phenomenon known as?
A
Elephant effect

B
Butterfly effect

C
Hummingbird effect

D
Grasshopper effect

Note: Not available
1. Report
Question: Which of the following goals is most commonly associated with the use of 'projective' techniques in market research?
A
To identify the target market for a product

B
To identify the best mediums in which to advertise a product

C
To identify how to increase market share

D
To identify the feelings associated with a brand

Note: Not available
1. Report
Question: Which of the following is NOT a problem associated with postal surveys?
A
Follow-up questions cannot be asked.

B
Respondents do not get time to consider responses.

C
Response rate is low.

D
Collating data is time-consuming.

Note: Not available
1. Report
Question: Which of the following is a statistical measure used to calculate how widely-spread a set of data is?
A
Standard deviation

B
Correlation

C
Regression analysis

D
Median

Note: Not available
1. Report
Question: Which of the following is/are typical problems associated with 'observational' market research? i) It increases the potential for bias. ii) It reveals little about motivation. iii) It relies on the honesty of the participants.
A
None

B
i only

C
ii only

D
iii only

Note: Not available
1. Report

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Question: What sub-set of a set of data is covered by the 'box' element of a box-and-whisker diagram (or 'box plot')?

Question: What is the name given to the effect whereby people carry out an activity differently if the management is taking an interest in or monitoring them?

Question: Market research can be used to characterize a particular market. Which of the following characterizes a 'perfect' market?

Question: Which of the following statements is/are true? i)The data on which secondary market research is based is unlikely to be tailored precisely to the requirements of the task. ii)Secondary market research tends to be more expensive than primary research.

Question: What does it mean to say that a test is "significant at the 2% level"?

Question: Forecasting is made difficult by the fact that tiny initial variations can have significant long-term effects. What is this phenomenon known as?

Question: Which of the following goals is most commonly associated with the use of 'projective' techniques in market research?

Question: Which of the following is NOT a problem associated with postal surveys?

Question: Which of the following is a statistical measure used to calculate how widely-spread a set of data is?

Question: Which of the following is/are typical problems associated with 'observational' market research? i) It increases the potential for bias. ii) It reveals little about motivation. iii) It relies on the honesty of the participants.