Market Research
 

  1. Question: Which of the following statements is/are true? i)Data can be extrapolated to predict future behavior. ii)A moving average can be used to reduce the impact of anomalies in data.

    A
    Both (i) and (ii) are true.

    B
    Only (i) is true.

    C
    Only (ii) is true.

    D
    Neither is true.

    Note: Not available
    1. Report

  2. Question: Which of the following statements is/are true of 'choice modeling'? i)It permits the respondents to behave strategically. ii)It compels the respondents to consider compromises between mutually-incompatible features.

    A
    Both (i) and (ii) are true.

    B
    Only (i) is true.

    C
    Only (ii) is true.

    D
    Neither is true.

    Note: Not available
    1. Report

  3. Question: Which of the following would NOT be a primary reason for analyzing demographic information collected as part of a survey?

    A
    To ensure that the sample was representative

    B
    To be able to compare the responses of different types of people

    C
    To check that the researchers had not faked the data

    D
    To help identify the target audience for a product

    Note: Not available
    1. Report

  4. Question: What does the 'Dirichlet model' seek to describe?

    A
    The product life-cycle

    B
    The relationship between marketing and sales

    C
    The effect of elasticity of demand on revenue

    D
    Brand loyalty and repeat purchases

    Note: Not available
    1. Report

  5. Question: Which of the following statements is/are true? i)A 'longitudinal' survey is one where the same set of respondents complete the same survey on two or more occasions. ii)A 'cross-sectional' survey is one where the same set of respondents complete different surveys on two or more occasions.

    A
    Both (i) and (ii) are true.

    B
    Only (i) is true.

    C
    Only (ii) is true.

    D
    either is true.

    Note: Not available
    1. Report

  6. Question: Which of the following best describes 'syndicated' market research?

    A
    Research based on data generated to meet a specific client's requirements

    B
    Research based on data gathered in response to a national Government's requirements

    C
    Research that is conducted to be sold to multiple clients

    D
    Research outsourced by an organization to a dedicated market-research company

    Note: Not available
    1. Report

  7. Question: Which of the following best describes the technique of 'A/B testing' (or 'split testing')?

    A
    Using multiple versions of advertising materials to determine which is most effective

    B
    Asking consumers to compare two products in a blind test

    C
    Testing a product on two distinct groups of consumers

    D
    Seeking feedback from the same consumers twice with a set interval between

    Note: Not available
    1. Report

  8. Question: Which of the following survey questions would be most likely to yield unbiased responses?

    A
    "Isn't it a bad idea to raise taxes?"

    B
    "It's a bad idea to raise taxes, isn't it?"

    C
    "Lots of people are struggling to make ends meet. Do you think taxes should have been raised?"

    D
    "What do you think of the decision to raise taxes?"

    Note: Not available
    1. Report

  9. Question: What is meant by the term 'hypothesis'?

    A
    A situation that is not real

    B
    An assertion to be tested

    C
    An option in a multiple-choice question

    D
    A sub-group of respondents

    Note: Not available
    1. Report

  10. Question: Which of the following is NOT an example of 'observational' market research?

    A
    The use of electronic checkout scanners to record purchase behavior

    B
    Monitoring which television channel is being watched

    C
    Analyzing people's web-browsing history

    D
    Using a focus group

    Note: Not available
    1. Report
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