Market Research, Sales And Marketing

Question: What is the name of the forecasting method whereby a panel of independent experts answer questionnaires in two or more rounds in order to converge on the correct answer?
A
The Delphi method

B
The Athens method

C
The Apollo method

D
The Oracle method

Note: Not available
1. Report
Question: What is the 'interquartile range' of the following data: 10, 6, 12, 8, 2, 6, 4?
A
4

B
4.5

C
6

D
Impossible to tell

Note: Not available
1. Report
Question: What is the 'median' value of the following data: 1.5, 5, 3.5, 2, 4, 2.5, 1.5, 3?
A
2.5

B
2.75

C
2.875

D
Impossible to tell

Note: Not available
1. Report
Question: Which of the following best describes the market research related term 'sugging'?
A
Seeking funds by pretending to be a research organization

B
Manipulating statistics to produce a favorable result

C
Exploiting market research conducted by other organizations

D
Using market research as a cover for generating business

Note: Not available
1. Report
Question: Which of the following is NOT typically a qualitative method of market research?
A
Using an on-line research community

B
Using a mystery shopper

C
Using a focus group

D
A survey using the Likert scale

Note: Not available
1. Report
Question: 'Scenario planning' can be used to draw conclusions about the future state of a market. Which of the following best characterizes this approach?
A
Comparison with past examples to predict likely outcomes

B
Considering multiple possible situations so that the organization can respond to a range of eventualities

C
Concentrating on the highest-probability outcome so a detailed contingency plan is in place

D
Conducting computerized simulations to model future situations

Note: Not available
1. Report
Question: Competing brands can be placed on a graph to illustrate their market positioning and thereby identify potential niches. What is the term for this analytical technique?
A
Brand analysis

B
orce-field analysis

C
Product placement

D
Perceptual mapping

Note: Not available
1. Report
Question: Which of the following does NOT feature in Porter's 'five forces analysis'?
A
Bargaining power of the suppliers

B
Bargaining power of the customers

C
Threat of international competition

D
Competitive rivalry within an industry

Note: Not available
1. Report
Question: Before which of the following decisions would it be LEAST sensible for a company to undertake market analysis?
A
Whether to expand the workforce

B
Whether to purchase a new plant

C
How much to pay to the staff

D
How much raw material to buy

Note: Not available
1. Report
Question: Which of the following terms concerns applying statistical methods to the deduction of economic principles?
A
Causality

B
Econometrics

C
Demographics

D
Predictive analytics

Note: Not available
1. Report

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Question: What is the name of the forecasting method whereby a panel of independent experts answer questionnaires in two or more rounds in order to converge on the correct answer?

Question: What is the 'interquartile range' of the following data: 10, 6, 12, 8, 2, 6, 4?

Question: What is the 'median' value of the following data: 1.5, 5, 3.5, 2, 4, 2.5, 1.5, 3?

Question: Which of the following best describes the market research related term 'sugging'?

Question: Which of the following is NOT typically a qualitative method of market research?

Question: 'Scenario planning' can be used to draw conclusions about the future state of a market. Which of the following best characterizes this approach?

Question: Competing brands can be placed on a graph to illustrate their market positioning and thereby identify potential niches. What is the term for this analytical technique?

Question: Which of the following does NOT feature in Porter's 'five forces analysis'?

Question: Before which of the following decisions would it be LEAST sensible for a company to undertake market analysis?

Question: Which of the following terms concerns applying statistical methods to the deduction of economic principles?