Sales And Marketing - Upwork
 

  1. Question: A PEST analysis can be used to identify the external factors affecting a market. What does the 'P' of PEST stand for?

    A
    Product

    B
    Promotion

    C
    Political

    D
    Pricing

    Note: Not available
    1. Report

  2. Question: Which of the following MUST be true for a market that is 'price elastic'?

    A
    A price cut causes total revenue to decrease.

    B
    A price increase causes total revenue to decrease.

    C
    A price cut causes the number of units sold to increase.

    D
    A price increase causes the number of units sold to increase.

    Note: Not available
    1. Report

  3. Question: If the following responses were received regarding a statement in a survey, what is the percentage of those who opposed the statement? Strongly agree: 86 Agree: 212 Neither agree Nor disagree: 127 Disagree:62 Strongly disagree:13

    A
    5%

    B
    15%

    C
    20%

    D
    Impossible to tell

    Note: Not available
    1. Report

  4. Question: If a company commissioned market research to look at the potential effect of changing an attribute of a product (e.g. its colour), what specific type of market research would it be?

    A
    Causal

    B
    Observational

    C
    Secondary

    D
    Qualitative

    Note: Not available
    1. Report

  5. Question: Which of the following is NOT an 'experimental' form of market research?

    A
    Traffic audit

    B
    Pilot roll-out

    C
    Blind test

    D
    Extended user test

    Note: Not available
    1. Report

  6. Question: Which of the following is/are problems associated with surveys as a method of market research? i)They cannot access a large sample size. ii)There is potential for response bias.

    A
    Both (i) and (ii) are true.

    B
    Only (i) is true.

    C
    Only (ii) is true.

    D
    Neither is true.

    Note: Not available
    1. Report

  7. Question: Which of the following is an example of a 'closed' question?

    A
    "Why do you get up early in the morning?"

    B
    "Who is your favorite baseball player?"

    C
    "When shall we go to the restaurant?"

    D
    "Do you like Mozart?"

    Note: Not available
    1. Report

  8. Question: Which of the following situations would be LEAST likely to encourage a company to consider re-positioning itself?

    A
    A pronounced change in the economic climate

    B
    A reduction in production costs

    C
    A sustained fall in sales

    D
    A large entrant to the market

    Note: Not available
    1. Report

  9. Question: Companies may be forced to remain in an unprofitable market because they have, for example, invested heavily in infrastructure. What are these factors known as?

    A
    Golden handcuffs

    B
    Barriers to exit

    C
    Escape clauses

    D
    Transfer costs

    Note: Not available
    1. Report

  10. Question: Which of the following conclusions should be drawn from the voting phenomenon commonly known as the 'Bradley effect' (or 'Wilder effect')?

    A
    People's behavior does not necessarily follow their stated intentions.

    B
    People do not consume as much of a product as they say they will.

    C
    People are, ultimately, less concerned about ethical issues than financial ones.

    D
    People will generally see through false claims.

    Note: Not available
    1. Report
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