Sales And Marketing

Sales And Marketing - Upwork

Question: Which of the following problems is caused by 'collinearity' within data?
A
It exaggerates the potential market.

B
It causes less important factors to have a disproportionate influence on the outcome.

C
It prevents the analysis of pricing-related factors.

D
It makes it impossible to tell which of a number of factors caused a particular behavior.

Note: Not available
1. Report
Question: If 25% of the respondents reported that they would buy product A and 48% reported they would buy product B, how many respondents would buy both?
A
12%

B
23%

C
36.5%

D
Impossible to tell

Note: Not available
1. Report
Question: What is the 'Fourt-Woodlock' model used to make predictions?
A
The sales breakdown of a product by different age groups

B
Product sales, based on the number of trial purchases converted into repeat purchases

C
Seasonal variation in demand for a product

D
Sales volumes at each stage of the product life-cycle

Note: Not available
1. Report
Question: What sub-set of a set of data is covered by the 'box' element of a box-and-whisker diagram (or 'box plot')?
A
The first and second quartiles

B
The second and third quartiles

C
The third and fourth quartiles

D
The first and fourth quartiles

Note: Not available
1. Report
Question: What is the name given to the effect whereby people carry out an activity differently if the management is taking an interest in or monitoring them?
A
Eddington effect

B
Fowlds effect

C
Hawthorne effect

D
Norton effect

Note: Not available
1. Report
Question: Market research can be used to characterize a particular market. Which of the following characterizes a 'perfect' market?
A
High barriers to entry, many sellers

B
High barriers to entry, few sellers

C
Low barriers to entry, few sellers

D
Low barriers to entry, many sellers

Note: Not available
1. Report
Question: Which of the following statements is/are true? i)The data on which secondary market research is based is unlikely to be tailored precisely to the requirements of the task. ii)Secondary market research tends to be more expensive than primary research.
A
Both (i) and (ii) are true.

B
Only (i) is true.

C
Only (ii) is true.

D
Neither is true.

Note: Not available
1. Report
Question: What does it mean to say that a test is "significant at the 2% level"?
A
That 2% of the respondents agreed with the assertion.

B
That 98% of the respondents agreed with the assertion.

C
That 52% of the respondents agreed with the assertion.

D
That there is a 2% chance of a false-positive result.

Note: Not available
1. Report
Question: Forecasting is made difficult by the fact that tiny initial variations can have significant long-term effects. What is this phenomenon known as?
A
Elephant effect

B
Butterfly effect

C
Hummingbird effect

D
Grasshopper effect

Note: Not available
1. Report
Question: Which of the following goals is most commonly associated with the use of 'projective' techniques in market research?
A
To identify the target market for a product

B
To identify the best mediums in which to advertise a product

C
To identify how to increase market share

D
To identify the feelings associated with a brand

Note: Not available
1. Report

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Question: Which of the following problems is caused by 'collinearity' within data?

Question: If 25% of the respondents reported that they would buy product A and 48% reported they would buy product B, how many respondents would buy both?

Question: What is the 'Fourt-Woodlock' model used to make predictions?

Question: What sub-set of a set of data is covered by the 'box' element of a box-and-whisker diagram (or 'box plot')?

Question: What is the name given to the effect whereby people carry out an activity differently if the management is taking an interest in or monitoring them?

Question: Market research can be used to characterize a particular market. Which of the following characterizes a 'perfect' market?

Question: Which of the following statements is/are true? i)The data on which secondary market research is based is unlikely to be tailored precisely to the requirements of the task. ii)Secondary market research tends to be more expensive than primary research.

Question: What does it mean to say that a test is "significant at the 2% level"?

Question: Forecasting is made difficult by the fact that tiny initial variations can have significant long-term effects. What is this phenomenon known as?

Question: Which of the following goals is most commonly associated with the use of 'projective' techniques in market research?