Sales And Marketing

Sales And Marketing - Upwork

Question: Which of the following is NOT a problem associated with postal surveys?
A
Follow-up questions cannot be asked.

B
Respondents do not get time to consider responses.

C
Response rate is low.

D
Collating data is time-consuming.

Note: Not available
1. Report
Question: Which of the following is a statistical measure used to calculate how widely-spread a set of data is?
A
Standard deviation

B
Correlation

C
Regression analysis

D
Median

Note: Not available
1. Report
Question: Which of the following is/are typical problems associated with 'observational' market research? i) It increases the potential for bias. ii) It reveals little about motivation. iii) It relies on the honesty of the participants.
A
None

B
i only

C
ii only

D
iii only

Note: Not available
1. Report
Question: Which of the following best describes the phenomenon of 'optimism bias'?
A
The tendency to assume that things will work out well

B
The tendency to assume that things will work out badly

C
The overestimation of low-probability negative outcomes

D
The underestimation of low-probability positive outcomes

Note: Not available
1. Report
Question: Which of the following is true of a market with a 'zero-profit condition'?
A
New companies are unlikely to enter because profit margins are low.

B
Only not-for-profit organizations are allowed.

C
New companies can easily enter the market, preventing those in the market from making high profits.

D
New entrants will make a profit only after having been several years in the market.

Note: Not available
1. Report
Question: It is important that surveys actually measure what they are intended to. Which of the following terms describes this consideration?
A
Validity

B
Reliability

C
Significance

D
Generalizability

Note: Not available
1. Report
Question: Which of the following is/are typical 'barriers to entry'? i)Existing contracts held by the company ii)Redundancy costs iii)Equipment that cannot be sold or reconfigured
A
None

B
i only

C
ii only

D
iii only

Note: Not available
1. Report
Question: Which of the following best characterizes face-to-face surveys relative to other types of surveys?
A
Low response rate, low cost

B
Low response rate, high cost

C
High response rate, low cost

D
High response rate, high cost

Note: Not available
1. Report
Question: Which of the following is NOT a function performed by the 'management information' system?
A
Data gathering and data processing

B
The formulation of hypotheses

C
The dissemination of information to marketing managers

D
Storage and retention of data

Note: Not available
1. Report
Question: Which of the following are reasons for a company undertaking 'price elasticity analysis'? i)Determining the types of people who buy a product ii)Identifying 'price points' in the market for a product iii)Investigating the effects of price changes on sales
A
i and ii

B
i and iii

C
ii and iii

D
All

Note: Not available
1. Report

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Question: Which of the following is NOT a problem associated with postal surveys?

Question: Which of the following is a statistical measure used to calculate how widely-spread a set of data is?

Question: Which of the following is/are typical problems associated with 'observational' market research? i) It increases the potential for bias. ii) It reveals little about motivation. iii) It relies on the honesty of the participants.

Question: Which of the following best describes the phenomenon of 'optimism bias'?

Question: Which of the following is true of a market with a 'zero-profit condition'?

Question: It is important that surveys actually measure what they are intended to. Which of the following terms describes this consideration?

Question: Which of the following is/are typical 'barriers to entry'? i)Existing contracts held by the company ii)Redundancy costs iii)Equipment that cannot be sold or reconfigured

Question: Which of the following best characterizes face-to-face surveys relative to other types of surveys?

Question: Which of the following is NOT a function performed by the 'management information' system?

Question: Which of the following are reasons for a company undertaking 'price elasticity analysis'? i)Determining the types of people who buy a product ii)Identifying 'price points' in the market for a product iii)Investigating the effects of price changes on sales