Sales And Marketing - Upwork
 

  1. Question: Which of the following models the process by which new products are taken up amongst a population of potential customers?

    A
    Taylor's exchange theorem

    B
    Harvey's spread algorithm

    C
    Bass diffusion model

    D
    Young's flow diagram

    Note: Not available
    1. Report

  2. Question: To what end do market researchers use 'choice modeling'?

    A
    To determine the best wording of questions in surveys

    B
    To make predictions about human decision making behavior

    C
    To test possible marketing material on consumers

    D
    To test possible marketing material on consumers

    Note: Not available
    1. Report

  3. Question: Which of the following best defines the term 'Market Segmentation'?

    A
    The grouping of consumers on the basis of similar needs

    B
    The division of staff into sales teams along geographical lines

    C
    The categorization of people by the volume of consumption

    D
    The preparation of the marketing campaign for the target market

    Note: Not available
    1. Report

  4. Question: Which of the following statements is/are true? i)Data can be extrapolated to predict future behavior. ii)A moving average can be used to reduce the impact of anomalies in data.

    A
    Both (i) and (ii) are true.

    B
    Only (i) is true.

    C
    Only (ii) is true.

    D
    Neither is true.

    Note: Not available
    1. Report

  5. Question: Which of the following statements is/are true of 'choice modeling'? i)It permits the respondents to behave strategically. ii)It compels the respondents to consider compromises between mutually-incompatible features.

    A
    Both (i) and (ii) are true.

    B
    Only (i) is true.

    C
    Only (ii) is true.

    D
    Neither is true.

    Note: Not available
    1. Report

  6. Question: Which of the following would NOT be a primary reason for analyzing demographic information collected as part of a survey?

    A
    To ensure that the sample was representative

    B
    To be able to compare the responses of different types of people

    C
    To check that the researchers had not faked the data

    D
    To help identify the target audience for a product

    Note: Not available
    1. Report

  7. Question: What does the 'Dirichlet model' seek to describe?

    A
    The product life-cycle

    B
    The relationship between marketing and sales

    C
    The effect of elasticity of demand on revenue

    D
    Brand loyalty and repeat purchases

    Note: Not available
    1. Report

  8. Question: Which of the following statements is/are true? i)A 'longitudinal' survey is one where the same set of respondents complete the same survey on two or more occasions. ii)A 'cross-sectional' survey is one where the same set of respondents complete different surveys on two or more occasions.

    A
    Both (i) and (ii) are true.

    B
    Only (i) is true.

    C
    Only (ii) is true.

    D
    either is true.

    Note: Not available
    1. Report

  9. Question: Which of the following best describes 'syndicated' market research?

    A
    Research based on data generated to meet a specific client's requirements

    B
    Research based on data gathered in response to a national Government's requirements

    C
    Research that is conducted to be sold to multiple clients

    D
    Research outsourced by an organization to a dedicated market-research company

    Note: Not available
    1. Report

  10. Question: Which of the following best describes the technique of 'A/B testing' (or 'split testing')?

    A
    Using multiple versions of advertising materials to determine which is most effective

    B
    Asking consumers to compare two products in a blind test

    C
    Testing a product on two distinct groups of consumers

    D
    Seeking feedback from the same consumers twice with a set interval between

    Note: Not available
    1. Report
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