Sales And Marketing

Question: Which of the following survey questions would be most likely to yield unbiased responses?
A
"Isn't it a bad idea to raise taxes?"

B
"It's a bad idea to raise taxes, isn't it?"

C
"Lots of people are struggling to make ends meet. Do you think taxes should have been raised?"

D
"What do you think of the decision to raise taxes?"

Note: Not available
1. Report
Question: What is meant by the term 'hypothesis'?
A
A situation that is not real

B
An assertion to be tested

C
An option in a multiple-choice question

D
A sub-group of respondents

Note: Not available
1. Report
Question: Which of the following is NOT an example of 'observational' market research?
A
The use of electronic checkout scanners to record purchase behavior

B
Monitoring which television channel is being watched

C
Analyzing people's web-browsing history

D
Using a focus group

Note: Not available
1. Report
Question: What is the name of the forecasting method whereby a panel of independent experts answer questionnaires in two or more rounds in order to converge on the correct answer?
A
The Delphi method

B
The Athens method

C
The Apollo method

D
The Oracle method

Note: Not available
1. Report
Question: What is the 'interquartile range' of the following data: 10, 6, 12, 8, 2, 6, 4?
A
4

B
4.5

C
6

D
Impossible to tell

Note: Not available
1. Report
Question: What is the 'median' value of the following data: 1.5, 5, 3.5, 2, 4, 2.5, 1.5, 3?
A
2.5

B
2.75

C
2.875

D
Impossible to tell

Note: Not available
1. Report
Question: Which of the following best describes the market research related term 'sugging'?
A
Seeking funds by pretending to be a research organization

B
Manipulating statistics to produce a favorable result

C
Exploiting market research conducted by other organizations

D
Using market research as a cover for generating business

Note: Not available
1. Report
Question: Which of the following is NOT typically a qualitative method of market research?
A
Using an on-line research community

B
Using a mystery shopper

C
Using a focus group

D
A survey using the Likert scale

Note: Not available
1. Report
Question: 'Scenario planning' can be used to draw conclusions about the future state of a market. Which of the following best characterizes this approach?
A
Comparison with past examples to predict likely outcomes

B
Considering multiple possible situations so that the organization can respond to a range of eventualities

C
Concentrating on the highest-probability outcome so a detailed contingency plan is in place

D
Conducting computerized simulations to model future situations

Note: Not available
1. Report
Question: Competing brands can be placed on a graph to illustrate their market positioning and thereby identify potential niches. What is the term for this analytical technique?
A
Brand analysis

B
orce-field analysis

C
Product placement

D
Perceptual mapping

Note: Not available
1. Report

First Prev 13 14 15 16 17 Next Last

Question: Which of the following survey questions would be most likely to yield unbiased responses?

Question: What is meant by the term 'hypothesis'?

Question: Which of the following is NOT an example of 'observational' market research?

Question: What is the name of the forecasting method whereby a panel of independent experts answer questionnaires in two or more rounds in order to converge on the correct answer?

Question: What is the 'interquartile range' of the following data: 10, 6, 12, 8, 2, 6, 4?

Question: What is the 'median' value of the following data: 1.5, 5, 3.5, 2, 4, 2.5, 1.5, 3?

Question: Which of the following best describes the market research related term 'sugging'?

Question: Which of the following is NOT typically a qualitative method of market research?

Question: 'Scenario planning' can be used to draw conclusions about the future state of a market. Which of the following best characterizes this approach?

Question: Competing brands can be placed on a graph to illustrate their market positioning and thereby identify potential niches. What is the term for this analytical technique?