Sales And Marketing

Sales And Marketing - Upwork

Question: Which of the following options refers to last minute advertising?
A
Remnant advertising

B
Covert advertising

C
Public service advertising

D
Surrogate advertising

Note: Not available
1. Report
Question: When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.
A
health care agency

B
retail agency

C
interactive agency

D
promotional agency

Note: Not available
1. Report
Question: In advertising a short, introductory headline above the main headline but in smaller type is called:
A
Leading title

B
Overline/Eyebrow

C
Pre-heading

D
Leading headline

Note: Not available
1. Report
Question: What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?
A
Critical brand identity recall

B
Critical brand awareness recall

C
Brand franchise

D
Default brand inclination

Note: Not available
1. Report
Question: Copywriters are people who read, write and create ______.
A
songs

B
dialogues

C
advertisements

D
All

Note: Not available
1. Report
Question: In the terminology of advertising, 'Standard Agency Protocol' means:
A
How an agency likes to operate

B
How an agency likes to communicate

C
How an agency likes to be perceived

D
How an agency likes to make sales

Note: Not available
1. Report
Question: What information does a strategic brief contain?
A
Current beliefs of the consumers about the products

B
Information on the competitor and the appropriate format

C
A hypothesis of the strategic actions to be taken

D
All

Note: Not available
1. Report
Question: A showcase of the copywriter's work or collection of sample advertisements is known as.
A
brochure

B
commercial

C
portfolio

D
write-up

Note: Not available
1. Report
Question: In 1950s, they were known as 'slogans'. What are they now known as?
A
Catchphrase

B
Marketing line

C
Trademark line

D
Tagline

Note: Not available
1. Report
Question: The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____.
A
interactive agency

B
in- house agency

C
technical agency

D
direct agency

Note: Not available
1. Report

First Prev 5 6 7 8 9 Next Last

Question: Which of the following options refers to last minute advertising?

Question: When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.

Question: In advertising a short, introductory headline above the main headline but in smaller type is called:

Question: What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?

Question: Copywriters are people who read, write and create ______.

Question: In the terminology of advertising, 'Standard Agency Protocol' means:

Question: What information does a strategic brief contain?

Question: A showcase of the copywriter's work or collection of sample advertisements is known as.

Question: In 1950s, they were known as 'slogans'. What are they now known as?

Question: The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____.