Sales And Marketing

Sales And Marketing - Upwork

Question: A copywriter working for a single client is said to be part of a/an ______.
A
interactive agency

B
retail agency

C
in-house agency

D
general agency

Note: Not available
1. Report
Question: What does Pro Bono Work mean in advertising?
A
Providing services with minimal charges

B
Providing services with a high amount of profit

C
Providing services with maximum charges

D
Providing services free of cost

Note: Not available
1. Report
Question: What does the term 'Buckslip' in direct mail packages mean?
A
A slip of paper in credit card bills

B
The main copy in the ad

C
A copy that points short, concise sales points

D
None

Note: Not available
1. Report
Question: When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?
A
Wallpaper

B
White label

C
Brand enforced

D
Covert

Note: Not available
1. Report
Question: What does a campaign mean?
A
A series of ads that follow the same strategy or objective

B
A series of ads presented to the high tech clients only

C
A term used frequently in direct mail packages

D
None

Note: Not available
1. Report
Question: The higher the ______of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.
A
P score

B
S score

C
Q score

D
M score

Note: Not available
1. Report
Question: What does a 'Spot' mean in advertising?
A
Radio/Television advertisements

B
Fashion advertisements

C
Business advertisements

D
Consumer durable advertisements

Note: Not available
1. Report
Question: What does "spec" mean in advertising?
A
It means work that is done for a client without a contract or job order

B
It means work that has been produced in the media

C
It means work that has been approved by the media

D
It means work that has been copied from some source

Note: Not available
1. Report
Question: The tag line of Domino's Pizza says, "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free." This Tag line is conveying The ______ of Domino's Pizza.
A
Unique selling proposition

B
Unique perceived benefit

C
Point of difference

D
None

Note: Not available
1. Report
Question: The Research and Planning Department of an advertising firm works collectively with the _____.
A
production team

B
creative team

C
media

D
accounts team

Note: Not available
1. Report

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Question: A copywriter working for a single client is said to be part of a/an ______.

Question: What does Pro Bono Work mean in advertising?

Question: What does the term 'Buckslip' in direct mail packages mean?

Question: When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?

Question: What does a campaign mean?

Question: The higher the ______of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.

Question: What does a 'Spot' mean in advertising?

Question: What does "spec" mean in advertising?

Question: The tag line of Domino's Pizza says, "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free." This Tag line is conveying The ______ of Domino's Pizza.

Question: The Research and Planning Department of an advertising firm works collectively with the _____.