Question:Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword? 

A It is directly proportional to the popularity of the keyword 
B It is inversely proportional to the competiton for the keyword 
C It is directly proportional to the chances of the keyword ranking on the first page of the Google search results 

+ Answer
C 

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Suman Chowdhury

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