AAccess small amounts of data
BAnalyse the relationships between many types of business elements e.g. sales, products, regions, and channels
CCompare aggregated data over hierarchical time periods e.g. monthly, quarterly, yearly
DPresent data in different perspectives e.g. sales by region vs. sales by channels by product within each region
ERespond quickly to user requests, so that users can pursue an analytical thought process without being stymied by the system