Question:Firm A has a Return on Equity (ROE) equal to 24%, while firm B has a ROE of 15% during the same year. Both firms have a total debt ratio (D/V) equal to 0.8. Firm A has an asset turnover ratio of 0.9, while firm B has an asset turnover ratio equal to 0.4. From this, it can be assessed that ______. 

A Firm A has a higher profit margin than firm B 

B Firm B has a higher profit margin than firm A 

C Firm A and B have the same profit margin 

D Firm A has a higher equity multiplier than firm B 

E more information is needed to say anything about the firm's profit margin 

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