Question:Which of the following statements relating to business-to-business research is/are true?

i)Personal relationships between the marketer and the respondent are less important.
ii)The marketer needs to target the correct correspondent more carefully. 

A Both (i) and (ii) are true. 
B Only (i) is true. 
C Only (ii) is true. 
D Neither is true. 

+ Answer
A 

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Mohammad Towhidul Islam

Editor, VCampus

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