Market Research, Sales And Marketing

Question: Which of the following is NOT a component of the 'marketing research mix'?
A
Purpose

B
Population

C
Product

D
Publication

Note: Not available
1. Report
Question: Which TWO of the following situations may cause 'response bias'? i)Emotive language in a survey question ii)Delay between designing a survey and using it iii)Using a voluntary-response method that leads to respondents not being representative of the population iv)Using qualitative rather than quantitative methods
A
i and ii only

B
i and iii only

C
ii and iv only

D
iii and iv only

Note: Not available
1. Report
Question: What is the name for the test that assesses whether the difference between the mean score for a sample and that of the population as a whole is 'statistically significant'?
A
W-test

B
X-test

C
Y-test

D
Z-test

Note: Not available
1. Report
Question: What is the 'mean' of the following data: 3, 11, 5, 6, 7, 5, 6, 5?
A
5

B
5.5

C
6

D
Impossible to tell

Note: Not available
1. Report
Question: Which of the following types of companies would be LEAST interested in 'coolhunting' as a form of market research?
A
A garment/fabric store

B
A supermarket

C
A store specializing in electronic gadgets

D
A record company

Note: Not available
1. Report
Question: What type of measure would be gained by asking consumers to choose which company from a list was the sponsor of an advertisement?
A
Unaided awareness

B
Aided awareness

C
Recognition

D
Preference

Note: Not available
1. Report
Question: For what purpose is the 'Schmidt-Hunter' technique of meta-analysis used?
A
To determine the reliability of data.

B
To combine the results of multiple studies.

C
To determine the validity of data.

D
To identify the optimal target market for a product.

Note: Not available
1. Report
Question: What is the 'modal' value of the following: 2, 2, 2, 3, 3, 4, 5, 5?
A
2

B
3

C
3.25

D
Impossible to tell

Note: Not available
1. Report
Question: 50 people are asked to respond to a question with the answers Yes/No/Don't know on two occasions. On the first occasion, the responses were 15/25/10 and on the second 18/26/6. What is the change in the number of positive responses as a percentage of the whole sample?
A
3%

B
6%

C
9%

D
Impossible to tell

Note: Not available
1. Report
Question: Which of the following sources of market-research data would NOT contribute to a study on a retail company's customer conversion rate?
A
Monitoring the number of hits on the company web site

B
Counting the number of customers entering the company's stores

C
Sales data from checkouts

D
Using a mystery shopper

Note: Not available
1. Report

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Question: Which of the following is NOT a component of the 'marketing research mix'?

Question: What is the name for the test that assesses whether the difference between the mean score for a sample and that of the population as a whole is 'statistically significant'?

Question: What is the 'mean' of the following data: 3, 11, 5, 6, 7, 5, 6, 5?

Question: Which of the following types of companies would be LEAST interested in 'coolhunting' as a form of market research?

Question: What type of measure would be gained by asking consumers to choose which company from a list was the sponsor of an advertisement?

Question: For what purpose is the 'Schmidt-Hunter' technique of meta-analysis used?

Question: What is the 'modal' value of the following: 2, 2, 2, 3, 3, 4, 5, 5?

Question: 50 people are asked to respond to a question with the answers Yes/No/Don't know on two occasions. On the first occasion, the responses were 15/25/10 and on the second 18/26/6. What is the change in the number of positive responses as a percentage of the whole sample?

Question: Which of the following sources of market-research data would NOT contribute to a study on a retail company's customer conversion rate?