Advertising Skills, Sales And Marketing

Question: If people refer to any cola as "Coke", though it may not be a product of Coca-Cola, then it can be said that Coke has captured the______.
A
Brand recall share

B
Brand share

C
Mind share

D
Mind market

Note: Not available
1. Report
Question: Which of the following is true about infomercials?
A
They help to create brand awareness only

B
They are targeted to trigger an impulse purchase

C
They rely heavily on testimonials

D
They help to supplement sales of leading brands

Note: Not available
1. Report
Question: Where are the Press Kits used as a promotional activity?
A
At a press conference

B
In bulletin boards

C
In radio announcements

D
In brochures

Note: Not available
1. Report
Question: Which of the following options refers to last minute advertising?
A
Remnant advertising

B
Covert advertising

C
Public service advertising

D
Surrogate advertising

Note: Not available
1. Report
Question: When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.
A
health care agency

B
retail agency

C
interactive agency

D
promotional agency

Note: Not available
1. Report
Question: In advertising a short, introductory headline above the main headline but in smaller type is called:
A
Leading title

B
Overline/Eyebrow

C
Pre-heading

D
Leading headline

Note: Not available
1. Report
Question: What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?
A
Critical brand identity recall

B
Critical brand awareness recall

C
Brand franchise

D
Default brand inclination

Note: Not available
1. Report
Question: Copywriters are people who read, write and create ______.
A
songs

B
dialogues

C
advertisements

D
All

Note: Not available
1. Report
Question: In the terminology of advertising, 'Standard Agency Protocol' means:
A
How an agency likes to operate

B
How an agency likes to communicate

C
How an agency likes to be perceived

D
How an agency likes to make sales

Note: Not available
1. Report
Question: What information does a strategic brief contain?
A
Current beliefs of the consumers about the products

B
Information on the competitor and the appropriate format

C
A hypothesis of the strategic actions to be taken

D
All

Note: Not available
1. Report

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Question: If people refer to any cola as "Coke", though it may not be a product of Coca-Cola, then it can be said that Coke has captured the______.

Question: Which of the following is true about infomercials?

Question: Where are the Press Kits used as a promotional activity?

Question: Which of the following options refers to last minute advertising?

Question: When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.

Question: In advertising a short, introductory headline above the main headline but in smaller type is called:

Question: What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?

Question: Copywriters are people who read, write and create ______.

Question: In the terminology of advertising, 'Standard Agency Protocol' means:

Question: What information does a strategic brief contain?