1. Question: Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?

    A
    It is directly proportional to the popularity of the keyword

    B
    It is inversely proportional to the competiton for the keyword

    C
    It is directly proportional to the chances of the keyword ranking on the first page of the Google search results

    Note: Not available
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  2. Question: What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

    A
    Trafficjacking

    B
    Visitorjacking

    C
    Viewjacking

    D
    Pagejacking

    Note: Not available
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  3. Question: Which of the following search engines offers a popular list of the top 50 most searched keywords?

    A
    Google

    B
    Yahoo

    C
    AOL

    D
    Lycos

    Note: Not available
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  4. Question: Which of the following search engines or directories provides the main search results for AOL?

    A
    Lycos

    B
    DMOZ

    C
    Google

    D
    Yahoo

    Note: Not available
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  5. Question: Which of the following can be termed as appropriate Keyword Density?

    A
    0.01-0.1%

    B
    0.1-1%

    C
    3-4%

    D
    7-10%

    Note: Not available
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  6. Question: The following robots meta tag directs the search engine bots: <META NAME=”robots” CONTENT=”noindex,nofollow”>

    A
    Not to index the homepage and not to follow the links in the page

    B
    Not to index the page and not to follow the links in the page

    C
    To index the page and not to follow the links in the page

    D
    Not to index the page but to follow the links in the page

    Note: Not available
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  7. Question: What is Keyword Density?

    A
    The number of times the keyword is used X (MULTIPLIED BY) the total word count on page

    B
    The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page

    C
    The number of times the keyword is used in the page description

    D
    The number of times the keyword is used in the page title

    Note: Not available
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  8. Question: Which of the following are examples of agents?

    A
    Internet Explorer

    B
    Search engine spiders

    C
    Opera

    D
    SQL Server database attached to a website

    Note: Not available
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  9. Question: . If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?

    A
    Yes

    B
    No

    Note: Not available
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  10. Question: Cloaking is a controversial SEO technique. What does it involve?

    A
    Increasing the keyword density on the web pages

    B
    Offering a different set of web pages to the search engines

    C
    Hiding the keywords within the webpage

    D
    Creating multiple pages and hiding them from the website visitors

    Note: Not available
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