Question:What is the importance of consistency while offering customer service to different people? 

A Not important – Customers only know what they experience and can not compare the service they get with that offered to others. 
B Very important – Customers expect a consistent level of service when dealing with a company. 
C Important only for large companies, not for small ones 
D Important only for small firms since they rely on customer referrals 

+ Answer
B 

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Mohammad Towhidul Islam

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