Question:Which of the following best describes 'secondary' market research? 

A Research that is designed to corroborate previous research 
B Market research that relates to other companies rather than end consumers 
C The collation of data that was previously gathered for different pieces of research 
D Research based on data that relates to consumers' previous habits rather than their future intentions 

+ Answer
A 

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Mohammad Towhidul Islam

Editor, VCampus

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