Question:Which of the following best describes the technique of 'A/B testing' (or 'split testing')? 

A Using multiple versions of advertising materials to determine which is most effective 
B Asking consumers to compare two products in a blind test 
C Testing a product on two distinct groups of consumers 
D Seeking feedback from the same consumers twice with a set interval between 

+ Answer
A 

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Mohammad Towhidul Islam

Editor, VCampus

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