Question:'Scenario planning' can be used to draw conclusions about the future state of a market. Which of the following best characterizes this approach? 

A Comparison with past examples to predict likely outcomes 
B Considering multiple possible situations so that the organization can respond to a range of eventualities 
C Concentrating on the highest-probability outcome so a detailed contingency plan is in place 
D Conducting computerized simulations to model future situations 

+ Answer
B 

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Mohammad Towhidul Islam

Editor, VCampus

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