Advertising Skills, Sales And Marketing

Advertising Skills

Question: A showcase of the copywriter's work or collection of sample advertisements is known as.
A
brochure

B
commercial

C
portfolio

D
write-up

Note: Not available
1. Report
Question: In 1950s, they were known as 'slogans'. What are they now known as?
A
Catchphrase

B
Marketing line

C
Trademark line

D
Tagline

Note: Not available
1. Report
Question: The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____.
A
interactive agency

B
in- house agency

C
technical agency

D
direct agency

Note: Not available
1. Report
Question: A copywriter working for a single client is said to be part of a/an ______.
A
interactive agency

B
retail agency

C
in-house agency

D
general agency

Note: Not available
1. Report
Question: What does Pro Bono Work mean in advertising?
A
Providing services with minimal charges

B
Providing services with a high amount of profit

C
Providing services with maximum charges

D
Providing services free of cost

Note: Not available
1. Report
Question: What does the term 'Buckslip' in direct mail packages mean?
A
A slip of paper in credit card bills

B
The main copy in the ad

C
A copy that points short, concise sales points

D
None

Note: Not available
1. Report
Question: When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?
A
Wallpaper

B
White label

C
Brand enforced

D
Covert

Note: Not available
1. Report
Question: What does a campaign mean?
A
A series of ads that follow the same strategy or objective

B
A series of ads presented to the high tech clients only

C
A term used frequently in direct mail packages

D
None

Note: Not available
1. Report
Question: The higher the ______of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.
A
P score

B
S score

C
Q score

D
M score

Note: Not available
1. Report
Question: What does a 'Spot' mean in advertising?
A
Radio/Television advertisements

B
Fashion advertisements

C
Business advertisements

D
Consumer durable advertisements

Note: Not available
1. Report

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Question: A showcase of the copywriter's work or collection of sample advertisements is known as.

Question: In 1950s, they were known as 'slogans'. What are they now known as?

Question: The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____.

Question: A copywriter working for a single client is said to be part of a/an ______.

Question: What does Pro Bono Work mean in advertising?

Question: What does the term 'Buckslip' in direct mail packages mean?

Question: When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?

Question: What does a campaign mean?

Question: The higher the ______of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.

Question: What does a 'Spot' mean in advertising?