Advertising Skills, Sales And Marketing

Advertising Skills

Question: What does "spec" mean in advertising?
A
It means work that is done for a client without a contract or job order

B
It means work that has been produced in the media

C
It means work that has been approved by the media

D
It means work that has been copied from some source

Note: Not available
1. Report
Question: The tag line of Domino's Pizza says, "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free." This Tag line is conveying The ______ of Domino's Pizza.
A
Unique selling proposition

B
Unique perceived benefit

C
Point of difference

D
None

Note: Not available
1. Report
Question: The Research and Planning Department of an advertising firm works collectively with the _____.
A
production team

B
creative team

C
media

D
accounts team

Note: Not available
1. Report
Question: _____ is an ad about an ad.
A
Pseudo advertising

B
Meta advertising

C
Self advertising

D
Recursive advertising

Note: Not available
1. Report
Question: Which words can be seen at the bottom of a Pro Bono ad?
A
Ad Caption

B
Ad Corporate

C
Ad Council

D
Ad Community

Note: Not available
1. Report
Question: In which kind of advertising is consumer generated content incorporated?
A
Involvement marketing

B
Affinity marketing

C
Communal marketing

D
Personal story marketing

Note: Not available
1. Report

Question: What does "spec" mean in advertising?