Market Research, Sales And Marketing

Market Research

Question: Which of the following statements is/are true? i)Small changes in the wording of a survey question can have a significant effect on respondents' answers. ii)If the sample size for a survey is large enough, predictions about consumer behavior can, effectively, be made completely accurate.
A
Both (i) and (ii) are true.

B
Only (i) is true.

C
Only (ii) is true.

D
Neither is true.

Note: Not available
1. Report
Question: Because probabilistic predictions are not always accurate, market researchers may generate a representative sample of the possible future states. What is this forecasting approach known as?
A
Multiple forecasting

B
Conjoint forecasting

C
Ensemble forecasting

D
Combined forecasting

Note: Not available
1. Report
Question: How many levels are usually there on a Likert scale?
A
8-9

B
6-7

C
5-7

D
2-3

Note: Not available
1. Report
Question: Which of the following statements is/are true? i) Market researchers must be objective. ii) Market research comprises analysis and predictions of consumer behavior.
A
Both (i) and (ii) are true.

B
Only (i) is true.

C
Only (ii) is true.

D
Neither is true.

Note: Not available
1. Report
Question: Which of the following best describes the purpose of 'Ad Tracking'?
A
To calculate the cost of a marketing campaign

B
Advanced engagement with consumers to confirm that an advertisement will be popular

C
To verify that the design process for an advertisement follows the required steps

D
To check the effectiveness of marketing activities

Note: Not available
1. Report
Question: To what end is 'conjoint analysis' used?
A
To assess the relative importance of different product features

B
To calculate the likely impact of external factors on demand

C
To determine the most effective marketing medium for a product

D
To compare a product with that of a competitor

Note: Not available
1. Report
Question: Which TWO of the following are issues associated with 'benchmarking'? i)It leads to increased production costs. ii)It can be difficult to obtain the necessary data. iii)Comparison with market leaders is not a helpful process. iv)Organizations are not necessarily directly comparable.
A
i and ii only

B
i and iii only

C
ii and iv only

D
iii and iv only

Note: Not available
1. Report
Question: Which of the following types of sampling involves selecting a set number (which need not be the same) of a distinct sub-group (or 'stratum')?
A
Quota sampling

B
Simple random sampling

C
Systematic sampling

D
robability sampling

Note: Not available
1. Report
Question: Which of the following statements relating to business-to-business research is/are true? i)Personal relationships between the marketer and the respondent are less important. ii)The marketer needs to target the correct correspondent more carefully.
A
Both (i) and (ii) are true.

B
Only (i) is true.

C
Only (ii) is true.

D
Neither is true.

Note: Not available
1. Report

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Question: Which of the following statements is/are true? i)Small changes in the wording of a survey question can have a significant effect on respondents' answers. ii)If the sample size for a survey is large enough, predictions about consumer behavior can, effectively, be made completely accurate.

Question: Because probabilistic predictions are not always accurate, market researchers may generate a representative sample of the possible future states. What is this forecasting approach known as?

Question: How many levels are usually there on a Likert scale?

Question: Which of the following statements is/are true? i) Market researchers must be objective. ii) Market research comprises analysis and predictions of consumer behavior.

Question: Which of the following best describes the purpose of 'Ad Tracking'?

Question: To what end is 'conjoint analysis' used?

Question: Which TWO of the following are issues associated with 'benchmarking'? i)It leads to increased production costs. ii)It can be difficult to obtain the necessary data. iii)Comparison with market leaders is not a helpful process. iv)Organizations are not necessarily directly comparable.

Question: Which of the following types of sampling involves selecting a set number (which need not be the same) of a distinct sub-group (or 'stratum')?

Question: Which of the following statements relating to business-to-business research is/are true? i)Personal relationships between the marketer and the respondent are less important. ii)The marketer needs to target the correct correspondent more carefully.