Market Research, Sales And Marketing

Market Research

Question: If a company commissioned market research to look at the potential effect of changing an attribute of a product (e.g. its colour), what specific type of market research would it be?
A
Causal

B
Observational

C
Secondary

D
Qualitative

Note: Not available
1. Report
Question: Which of the following is NOT an 'experimental' form of market research?
A
Traffic audit

B
Pilot roll-out

C
Blind test

D
Extended user test

Note: Not available
1. Report
Question: Which of the following is/are problems associated with surveys as a method of market research? i)They cannot access a large sample size. ii)There is potential for response bias.
A
Both (i) and (ii) are true.

B
Only (i) is true.

C
Only (ii) is true.

D
Neither is true.

Note: Not available
1. Report
Question: Which of the following is an example of a 'closed' question?
A
"Why do you get up early in the morning?"

B
"Who is your favorite baseball player?"

C
"When shall we go to the restaurant?"

D
"Do you like Mozart?"

Note: Not available
1. Report
Question: Which of the following situations would be LEAST likely to encourage a company to consider re-positioning itself?
A
A pronounced change in the economic climate

B
A reduction in production costs

C
A sustained fall in sales

D
A large entrant to the market

Note: Not available
1. Report
Question: Companies may be forced to remain in an unprofitable market because they have, for example, invested heavily in infrastructure. What are these factors known as?
A
Golden handcuffs

B
Barriers to exit

C
Escape clauses

D
Transfer costs

Note: Not available
1. Report
Question: Which of the following conclusions should be drawn from the voting phenomenon commonly known as the 'Bradley effect' (or 'Wilder effect')?
A
People's behavior does not necessarily follow their stated intentions.

B
People do not consume as much of a product as they say they will.

C
People are, ultimately, less concerned about ethical issues than financial ones.

D
People will generally see through false claims.

Note: Not available
1. Report
Question: Which of the following problems is caused by 'collinearity' within data?
A
It exaggerates the potential market.

B
It causes less important factors to have a disproportionate influence on the outcome.

C
It prevents the analysis of pricing-related factors.

D
It makes it impossible to tell which of a number of factors caused a particular behavior.

Note: Not available
1. Report
Question: If 25% of the respondents reported that they would buy product A and 48% reported they would buy product B, how many respondents would buy both?
A
12%

B
23%

C
36.5%

D
Impossible to tell

Note: Not available
1. Report
Question: What is the 'Fourt-Woodlock' model used to make predictions?
A
The sales breakdown of a product by different age groups

B
Product sales, based on the number of trial purchases converted into repeat purchases

C
Seasonal variation in demand for a product

D
Sales volumes at each stage of the product life-cycle

Note: Not available
1. Report

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Question: If a company commissioned market research to look at the potential effect of changing an attribute of a product (e.g. its colour), what specific type of market research would it be?

Question: Which of the following is NOT an 'experimental' form of market research?

Question: Which of the following is/are problems associated with surveys as a method of market research? i)They cannot access a large sample size. ii)There is potential for response bias.

Question: Which of the following is an example of a 'closed' question?

Question: Which of the following situations would be LEAST likely to encourage a company to consider re-positioning itself?

Question: Companies may be forced to remain in an unprofitable market because they have, for example, invested heavily in infrastructure. What are these factors known as?

Question: Which of the following conclusions should be drawn from the voting phenomenon commonly known as the 'Bradley effect' (or 'Wilder effect')?

Question: Which of the following problems is caused by 'collinearity' within data?

Question: If 25% of the respondents reported that they would buy product A and 48% reported they would buy product B, how many respondents would buy both?

Question: What is the 'Fourt-Woodlock' model used to make predictions?