Question:What approach should a firm take when they need to say 'no' to a customer? 

A Say 'no' up front, being honest. 
B Do not say 'no', but later do not deliver on the alternative solutions. 
C Pretend everything is good, but towards the end of the conversation, tell them you did not mean what you said and actually the answer is 'no'. 
D Do not say 'no', but offer alternative solutions. 

+ Answer
D 

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Mohammad Towhidul Islam

Editor, VCampus

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