1. Question: Which of the following would be a measurable aspect of customer service?

    A
    The number of products sold

    B
    An overall customer satisfaction rating of 90%

    C
    How displeased customers are in general

    D
    A profit margin of 30%

    Note: Not available
    1. Report
  2. Question: Where should firms start while working on a strategy for customer service?

    A
    Survey the customers to get their feedback and to find out their needs and expectations of the firm.

    B
    Copy what the competition is doing.

    C
    Ask the employees what strategies they want to be implemented.

    D
    Look for the standard customer service strategy employed in the country of operation.

    Note: Not available
    1. Report
  3. Question: What are the two factors to consider when Creating Customer Service Strategy?

    A
    Employee reception to the plan, and customer reception to the plan

    B
    The cost of implementing, and employee reception

    C
    The time needed to create and implement, and the cost of implementation

    D
    The competition's as well as the customers' reaction to the plan

    Note: Not available
    1. Report
  4. Question: Why do the customers' needs change according to the nature of the situation?

    A
    People are fickle and want different things even in the same situation depending on different occasions.

    B
    Needs are different depending on what the customer values as important under the circumstances.

    C
    Needs changed according to the financial situation of the customer at the time.

    D
    The customer can probably be talked into focusing on their wants instead of needs.

    Note: Not available
    1. Report
  5. Question: Why is giving a customer the required information considered good customer service?

    A
    It makes the customer feel they got something for nothing.

    B
    It makes the customer feel guilty if they ever have a problem.

    C
    It allows you to upsell to the customer something they do not need.

    D
    It allows you to add value for the customer and help them make an informed decision.

    Note: Not available
    1. Report
  6. Question: Which of the following would be the best way to offer customer service online?

    A
    To make a form people can submit available online

    B
    To supply answers to FAQ's online

    C
    To make live chat with company representatives available 24/7

    D
    To make company phone number available online

    Note: Not available
    1. Report
  7. Question: What is meant by "data mining"?

    A
    Creating specialized reports

    B
    Entering data into a data base

    C
    Calling customers to survey them

    D
    Sifting through vast amounts of data by focusing on specific attributes

    Note: Not available
    1. Report
  8. Question: What is meant by inflection?

    A
    The accent you talk in, depending on your country

    B
    The highs and lows of your voice, which let the customer know how interested you are in talking to them

    C
    The pace at which you speak, which lets the customer know if you are in a rush or not

    D
    The general attitude you convey to a customer

    Note: Not available
    1. Report
  9. Question: What is a data warehouse?

    A
    A single database for the CRM program

    B
    The physical warehouse where the company servers are stored

    C
    A database that stores information from several other data sources, allowing a CRM system to query multiple databases from one location

    D
    A program that is used to create financial reports

    Note: Not available
    1. Report
  10. Question: What is meant by taking a top down approach to creating a strategy?

    A
    Having customer service agents work in management

    B
    Creating high level initiatives only

    C
    Starting by building strategies upwards from the customer level

    D
    Having high level managers work in customer service for a short period of time so they can experience it before laying down policies

    Note: Not available
    1. Report
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